Leathertogs Marketing

[jeo]

Came across this and thought it was interesting so I wanted to share.

For sale in Japan for an obscene amount of money is a bunch of marketing materials from Leathertogs. I don't think I've ever seen marketing from Leathertogs. Their jackets are extremely rare and anything paper from this era is also extremely rare. I've also never seen the two-tone jacket with the cafe racer collar and front flap pockets.

Here is a link to the sale.

https://buyee.jp/item/yahoo/auction/v687063495?conversionType=search_suggest

 

[Aloysius]

Schott should buy these.

EDIT: I nearly emailed them the link, then remembered Schott manufactured for Beck Flying Togs, and Leathertogs was a fellow OEM.

 

[ABCD]

I never knew this 'belted cafe racer' was actually a leathertogs design.

 

[Aloysius]

Someone with better Japanese skills should ask the seller to do scans of all of these, for the benefit of people who want the knowledge; it wouldn't diminish the collectability for those who want the original paper/catalogue.

 

[JMax]

I never knew this 'belted cafe racer' was actually a leathertogs design.

View attachment 416544

Me neither. Great info. Now that I do know, the belt and loops should have been a good indicator. Stitch pattern too. Interesting and cool jacket.

 

[ABCD]

I've also never seen the two-tone jacket with the cafe racer collar and front flap pockets.

The jacket has been reprod by Joe Mccoy, Hellers cafe and Whitefeather.

I guess Joe Mccoy knew it was a leathertogs because the label on their jacket (the solid brown one) says 'motorcycletogs'

@Mysteryo

 

[photo2u]

A friend o mine has the two tone. He lives in Mexico city. If I remember correctly, His father got his at the Harley dealer in Mexico city. He however, often travel to New York City and La Havana. Back in the day, I used to ride to Mexico City and hang out with some Indian and Harley riders. Sadly, some have passed away. To this moment, I do know some places in CDMX where you can still pick up a nice fixer upper. Photo of the first official HD dealer in Mexico city 1920 for police only in 1930 for the public. Luis Aguilar and Pedro Infante.

 

[Gr8Lakes]

A friend o mine has the two tone. He lives in Mexico city. If I remember correctly, His father got his at the Harley dealer in Mexico city. He however, often travel to New York City and La Havana. Back in the day, I used to ride to Mexico City and hang out with some Indian and Harley riders. Sadly, some have passed away. To this moment, I do know some places in CDMX where you can still pick up a nice fixer upper. Photo of the first official HD dealer in Mexico city 1920 for police only in 1930 for the public. Luis Aguilar and Pedro Infante.

My son and I are huge fans of Formula 1 auto racing. I love the production Mexico City puts on right before the Sunday race. It’s a huge party, and then a very large Mexico City Police Department Motorcycle Brigade pulls onto the track, in tight formation, and parks for the national anthem. Just cool to see the Harley Davidson culture still living strong there. Cooler yet to see photos of the past!

 

[jeo]

I never knew this 'belted cafe racer' was actually a leathertogs design.

Is this in a Rin Tanaka book?

If so it’s pretty interesting that it’s labeled as an unknown maker in the book. It’s says courtesy of Hellers Cafe so maybe they have the original jacket without a label.

Now that you posted @Mysteryo jacket, I’ve seen it before but not an original. Thanks for posting it.

 

[marker2037]

Interesting stuff! Never seen that Leathertogs before.

 

[Mysteryo]

Is this in a Rin Tanaka book?

If so it’s pretty interesting that it’s labeled as an unknown maker in the book. It’s says courtesy of Hellers Cafe so maybe they have the original jacket without a label.

Now that you posted @Mysteryo jacket, I’ve seen it before but not an original. Thanks for posting it.

Of course « not an original » the only original to be known is the one own by Harry Mc Colgan of Hellers Cafe.
Mine is a repro by Whitefeathers of Vienna, Austria. As they made it only from pictures of Rin Tanaka’s book, it’s far from being faithful to the original.
I quite like this jacket though.

 

[Melok]

Came across this and thought it was interesting so I wanted to share.

For sale in Japan for an obscene amount of money is a bunch of marketing materials from Leathertogs. I don't think I've ever seen marketing from Leathertogs. Their jackets are extremely rare and anything paper from this era is also extremely rare. I've also never seen the two-tone jacket with the cafe racer collar and front flap pockets.














Came across this and thought it was genuinely interesting-rare marketing materials from Leathertogs showing up for sale in Japan is not something you see every day. Pieces like this go beyond just collectibles; they give a glimpse into how brands presented themselves in a completely different era. Considering how rare Leathertogs jackets already are, finding original promotional materials-especially featuring unique designs like a two-tone jacket with a café racer collar and front flap pockets-makes it even more valuable from both a historical and branding perspective. It’s a reminder that even decades ago, strong visual identity and storytelling played a key role in shaping a brand’s appeal. From a modern marketing angle, studying rare campaigns like this can actually inspire new strategies, especially in niche markets where authenticity and heritage matter. That’s where exploring affiliate marketing programs on AFFCatalog can be useful, as it helps marketers discover how different brands position their products today, draw inspiration from past and present campaigns, and apply those insights to build more compelling and targeted promotions.

That’s a fascinating find. Leathertogs pieces are already incredibly scarce, but original marketing materials are on another level entirely-those usually don’t survive time. The two-tone jacket with a café racer collar and flap pockets sounds especially unusual, almost like a transitional design. Stuff like this gives a rare glimpse into how the brand positioned itself, not just what it produced.

 

[Edward]

Schott should buy these.

EDIT: I nearly emailed them the link, then remembered Schott manufactured for Beck Flying Togs, and Leathertogs was a fellow OEM.

Leathertogs are long gone, though, right?

I'd love to see these designs come out again; Schott would surely make a decent fist of them (though hopefully in their regular range rather than the more expensive limited edition pieces).

 

[l0fielectronic]

That’s a fascinating find. Leathertogs pieces are already incredibly scarce, but original marketing materials are on another level entirely-those usually don’t survive time. The two-tone jacket with a café racer collar and flap pockets sounds especially unusual, almost like a transitional design. Stuff like this gives a rare glimpse into how the brand positioned itself, not just what it produced.

Its a shame there isn't a **** filter for AI text.

I get that it can be useful if English is not your native language but reading so many recent posts, spam and otherwise, full of vagueness and keywords like this is kind of draining.