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I think it's a combination of all those things. Universal in 1930 was considered a bargain-counter studio, turning out formula melodramas and cheap westerns for an undiscriminating small-town audience, but that year Carl Laemmle was determined to do something special -- and as a result the studioit made the two most impressive, culturally-signficiant films it would ever make: "All Quiet On The Western Front" and "The King of Jazz." "Western Front" got a similar prestige restoration some years ago, but they didn't have the materials to do the same with KOJ until recently. As the one studio with, historically, the shabbiest record of film preservation, I think they also have a sense of trying to atone for past sins by doing something really spectacular.
I doubt they'll ever fully recover the cost of the restoration, which was well into the millions, but they have had surprising success with high-prestige screenings -- it was rapturously received when it opened in New York last year. If you ever notice it playing anywhere I strongly encourage you to go see it. I wish I could show it here, but our director's musical sensibilities don't extend much before 1975, and she wouldn't even consider it. But I have a key to the theatre , and a disc of the film, and ain't nobody gonna stop me from my own private midnight show...
I will absolutely keep an eye out for it. Glad you have access to it for yourself.
Do you have any idea how TCM / Fandango is doing with its revivals? We've gone to several (we saw "The Philadelphia Story" last month and will see "Sunset Blvd" in May and we've seen others over the past several years) and sometimes they are crowded and sometimes they aren't. But since they keep having the, I assume they are doing at least okay.
Away from those TCM revivals, NYC has seen a meaningful decline in revivals over the years, but I think that has a lot to do with the death of the single or couple of screens "off-beat" theater that used to show modern movies months after they were out and the one-off revival here and there. Meaning, it's not necessarily a sign that revivals are declining in popularity, but that the type of theater that could show them occasional is dying off for other reason.
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