My wife and I, both hat lovers, were in Washington a couple of weeks ago and stopped by the David Morgan warehouse, which we were very close to. I didn’t get anything although I tried on some things (went in with my eye on a Bogart but it really didn’t work for me), but my wife got her second Akubra (a Territory) and a purse. The folks there were quite friendly and nice and helpful.
Fast forward two weeks and we got a mailer from them, some of you may have gotten it too, saying they would not be printing a Spring 2025 catalog and saying the business is at a crossroads and “can’t continue in the format they have successfully followed for 60 years.”
Apparently the lease on their warehouse is up May 31 and the landlord wants to jack the rent up 18%, which they say they can’t handle given their sales, and while they are still negotiating they have started clearing their warehouse.
They also are concerned about tariffs, both announced and potential, but the biggest thing is that “Akubra is revising their business model,” no specifics given, and they are “awaiting clarity“ while holding prices at current levels.
Anyone have any idea what they might mean about Akubra “revising their business model?” I was thinking about an Akubra homburg being my next hat, the cheap beater homburg I got at Christmas along with my Akubra Stylemaster proved to me that I can wear one, but that has disappeared from their website so that is at least one change.
Fast forward two weeks and we got a mailer from them, some of you may have gotten it too, saying they would not be printing a Spring 2025 catalog and saying the business is at a crossroads and “can’t continue in the format they have successfully followed for 60 years.”
Apparently the lease on their warehouse is up May 31 and the landlord wants to jack the rent up 18%, which they say they can’t handle given their sales, and while they are still negotiating they have started clearing their warehouse.
They also are concerned about tariffs, both announced and potential, but the biggest thing is that “Akubra is revising their business model,” no specifics given, and they are “awaiting clarity“ while holding prices at current levels.
Anyone have any idea what they might mean about Akubra “revising their business model?” I was thinking about an Akubra homburg being my next hat, the cheap beater homburg I got at Christmas along with my Akubra Stylemaster proved to me that I can wear one, but that has disappeared from their website so that is at least one change.
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