We should not exempt the bigger labels from the cause of pain for many makers. I've heard of premier makers presenting one high-end label with sample jackets, giving them a reasonable price to the company rep, and then being told that they have to cut the price by £100-plus. What can makers do? Either show them the door, as happened in this case, or accept the hit, cut cpsts where they can,and hope that they can make it up in terms of lower quality materials, cutting labour expenditure elsewhere? It's the high street that inflicts pain in this niche - paying for celeb-driven advertising campaigns, shop space and added cost of being a massive corporate concern.