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German & Austrian Hutmachers
- Thread starter mayserwegener
- Start date
Garrett
My Mail is Forwarded Here
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Yes, 58cm so it should be a 7 1/4
Mean Eyed Matt
One Too Many
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Nice hat!
And by the way, I love that jacket!
Can you post pictures of it in the corresponding threat?
Mean Eyed Matt
One Too Many
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Garrett is right: This is a traditional Trachten hat, the design resembles a hunter's hat.
But it was certainly not worn in this form for hunting in the forest, but was made
especially for festivities and parades in traditional costume.
I am not familiar with it, but there are people who certainly get out the region, where it belongs to.
But I can well imagine that the hat (see label) belongs to the Miesbacher Tracht:
https://de.wikipedia.org/wiki/Miesbacher_Tracht
Maybe the pins will help too? Often they give information about Trachtenvereine (associations) etc.
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Brent, It's a Miesbacher Hut. This famous Tracht Velour style is from Miesbach, Bavaria. I think 1957 is the production year. The Hat Company is Oberbayerische Hutfabrik gmbH. Miesbach. I don't have any details on the company. They appeared to be a Tracht only producer. The Velour looks to be of very good post WWII quality. PS. I see Matt beat me to it.
https://germanaustrianhats.invision...abrik-gmbh-miesbach/?tab=comments#comment-582
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I don’t even know if my friend will wear it, but he’s the kind of guy who will want to know every about it and share his knowledge with his guests.
Thanks for the information!
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Brent, Tell him there is no Velour of this quality made today. Also a great example of the style.
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Album für (for) Mayser 's Neuheitens (New Releases), Mai (May) 1914, from the Gotisches Haus (Gothic House) Bad Homburg , Germany hat collection.
(I posted this the other day but decided to blow it up. This is a large image so you might have to click on it to see the details. Very interesting Bow designs and of course great hats from May 1914. Also has the "Art/Form" and "Farbe/Color" numbers)
"Art/Form" is "Form" in English. The "Art/Form" number is 5 digits for Soft Felts and all start with 34 (1914). The "Art/Form" number is 4 digits for Stiff Felts and the only examples starts with 48 (1914). The numbers increment because here are some later examples (probably at least WWII era).
"Art/Form" 49703 (Possible Oldest Soft Felt) - "Art/Form" 34846 (First Hat, Upper Left) = 14857 (Difference Since 1914)
I wasn't able to match any of the older Mayser Soft Felt "Farbe/Color" numbers but I will check some of the later Soft Felts.
1937 date stamped envelope from a Dutch Mayser distributor (N.V. Hoedenmaatschappij, Bussum). The Mayser logo on the envelope matches the above sweatband logo.
"Art/Form" 5157 (Possibly Oldest Stiff Felt) - "Art/Form" 4854 (Bottom Center) = 303 (Difference Since 1914)
There isn't a "Farbe/Color" number for "Art/Form" 4854 because Black is "Farbe 1" for all Mayser Soft and Stiff Felt Hats I have encountered.
Here is some additional information.
"Art/Form" numbers for October 1931 are 46657, 45023.
Mayser's Hutfabrik G. M. B. H. Receipt for Felix Fenn Dresden, October 24, 1931
I found a possibly older Soft Felt with a lower number "Art/Form" 42387. Possibly from the same time period as the Mayser / Johann Zehme Stiff Felt posted above. This hat belongs to Huthase.
(I posted this the other day but decided to blow it up. This is a large image so you might have to click on it to see the details. Very interesting Bow designs and of course great hats from May 1914. Also has the "Art/Form" and "Farbe/Color" numbers)
"Art/Form" is "Form" in English. The "Art/Form" number is 5 digits for Soft Felts and all start with 34 (1914). The "Art/Form" number is 4 digits for Stiff Felts and the only examples starts with 48 (1914). The numbers increment because here are some later examples (probably at least WWII era).
"Art/Form" 49703 (Possible Oldest Soft Felt) - "Art/Form" 34846 (First Hat, Upper Left) = 14857 (Difference Since 1914)
I wasn't able to match any of the older Mayser Soft Felt "Farbe/Color" numbers but I will check some of the later Soft Felts.
1937 date stamped envelope from a Dutch Mayser distributor (N.V. Hoedenmaatschappij, Bussum). The Mayser logo on the envelope matches the above sweatband logo.
"Art/Form" 5157 (Possibly Oldest Stiff Felt) - "Art/Form" 4854 (Bottom Center) = 303 (Difference Since 1914)
There isn't a "Farbe/Color" number for "Art/Form" 4854 because Black is "Farbe 1" for all Mayser Soft and Stiff Felt Hats I have encountered.
Here is some additional information.
"Art/Form" numbers for October 1931 are 46657, 45023.
Mayser's Hutfabrik G. M. B. H. Receipt for Felix Fenn Dresden, October 24, 1931
I found a possibly older Soft Felt with a lower number "Art/Form" 42387. Possibly from the same time period as the Mayser / Johann Zehme Stiff Felt posted above. This hat belongs to Huthase.
Last edited:
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This is from Österreichische Hut Zeitung (Austrian Hat News) December 10, 1937, Page 10. It's very interesting that the Austrian Hat industry had a propaganda campaign to bring back the Homburg Hat. This is the first time I have encountered the term "Homburg" being used by the Austrian or German Hat Industries. For some reason I never looked close at these December 1937 editions. Possible the Austrian Hat Industry became more fashion oriented (to help increase sales) and that could be the reason they dropped "macher" from the newspaper name (not sure when this occurred in the 1930s).
"Present and Future of Men's Hat Propaganda.
A new Men's Hat.
A peaceful revolution was taking place before our eyes: The "Homburg" has started to clean up the long-standing fashion of the Snap Brim felt - it dominates the city scape this winter on the heads of the men. All other hat shapes had to give way to the Homburg, only the Stiff Bowler Hat could hold its own --- for certain occasions - alongside the winner. It was "discovered" about 50 years ago, then returned at frequent intervals to reappear for the first time THIS YEAR year in the post-war period since 1918. The cradle of its last renaissance is in Vienna, which the Homburg is now sent all over the world.
Its colors are brown, gray, dark blue, and - for the evening - black.
O. H. S.
"Present and Future of Men's Hat Propaganda.
A new Men's Hat.
A peaceful revolution was taking place before our eyes: The "Homburg" has started to clean up the long-standing fashion of the Snap Brim felt - it dominates the city scape this winter on the heads of the men. All other hat shapes had to give way to the Homburg, only the Stiff Bowler Hat could hold its own --- for certain occasions - alongside the winner. It was "discovered" about 50 years ago, then returned at frequent intervals to reappear for the first time THIS YEAR year in the post-war period since 1918. The cradle of its last renaissance is in Vienna, which the Homburg is now sent all over the world.
Its colors are brown, gray, dark blue, and - for the evening - black.
O. H. S.
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This is from Österreichische Hut Zeitung (Austrian Hat News) December 31, 1937, Pages 1,2. This editorial is from Anton Pichler Hutfabrik/Hat Company, Graz, Austria. The editorial discusses the Viennese "Homburghut / Homburg Hat propaganda campaign of 1937.
PROPAGANDA FOR THE PROPAGANDA.
By Ing. Anton Pichler (Anton Pichler Company, Graz).
For New Year's, every newspaper wished its readers all the best. l do not want the readers of the "Hut Zeitung / Hat News" to have a better wish than to take these lines very seriously, in the interest of everyone in the hat industry.
The "Homburg Propaganda 1937" died away with a good tone (the harmonic of industry, trade and commerce) - long live the "? Propaganda 1938"!
The question mark is there in two ways:
1. Much cooperation of the three mentioned factors will bring about the propaganda in 1938 and,
2. If it comes about, which one: will the propaganda committee give us?
l think that the whole industry was very satisfied with the way Homburg propaganda was carried out, that thanks to the committee that put so much effort into it, at least in this form, that it was supported to the best of our ability in any future propaganda by not excluding yourself from the contribution payment and everyone pushing the propagated hat right from the start without waiting for the hat to be "requested". This is the only way to expect full success, just as we can only experience a material upturn in the industry through constant propaganda. However, unlike the committee, I am of the opinion that for the beginning, especially for financial reasons, only a one-time propaganda would be advisable in the year.
In connection with the Homburg propaganda, I would like to mention that several Viennese retailers told me that this season, which was under the sign of Homburg ", the public had deliberately punched in, was less secular and less selective, so with a smaller warehouse and less loss of time same and even larger sales were achieved.
Incidentally, I was also a witness to what is probably a not uncommon occurrence in a Viennese hat maker's shop: a customer appears and requests a Homburg hat; after a while he tries and explains that Homburg is not to be seen (which was certainly just a matter of habit and imagination). After doing a bit of back and forth, the customer finally chooses a natural cut hat and obtains the following: "I came here only because of the" Homburg Hat ", but if the Homburg doesn't suit me but I still buy a new hat ". This proves that propaganda has aroused people's interest in all hats.
Even in Graz, which was outside the propaganda, the Homburg hat quickly became popular. All the leading retail stores had the Homburg poster** on display and the demand for this hat was surprisingly high in the autumn business. It can clearly be seen from this that Viennese propaganda is also having a positive effect on the province.
I heard about the not uninteresting suggestion to use propaganda in summer with a strong straw hat. I think this suggestion is daring, but maybe it would be good that it would be very important that men's hats were worn again all year round. As a result, the hat could only be won by the public. What you have more respect for, you add more value and ultimately spend more money on it.
In any case, I think it is important that only hat propaganda is made. The propagated hat must also have the correct name. "Homburg" was good and pragmatic - the audience inevitably had to introduce something.
Names such as: Naturschnitt Hut/Natural Cut Hat were bad, Rastlhut/ Rastl Hat etc. In my opinion, names such as B. Schnapper, Melone (Stiff Felt) etc.
Short and sweet the name must impress with a fixed term in the mind and hypnotize the audience.
So we are all clear about the importance of continuing collective advertising. Their establishment depends on the goodwill of the involved journey.
I express my heartfelt hope that, in this regard, the interested associations may shake hands over all difficulties, as the prosperity of an industry is largely due to the understanding bridging of the professional groups, which are usually only apparent in any case.
** Homburg Hut/Homburg Hat, Die Neue Form/The New Form, Der Wiener Hutmacher/ The Vienna Hat Maker Cardboard Display + Dermotta Wien Homburg from my collection.
PROPAGANDA FOR THE PROPAGANDA.
By Ing. Anton Pichler (Anton Pichler Company, Graz).
For New Year's, every newspaper wished its readers all the best. l do not want the readers of the "Hut Zeitung / Hat News" to have a better wish than to take these lines very seriously, in the interest of everyone in the hat industry.
The "Homburg Propaganda 1937" died away with a good tone (the harmonic of industry, trade and commerce) - long live the "? Propaganda 1938"!
The question mark is there in two ways:
1. Much cooperation of the three mentioned factors will bring about the propaganda in 1938 and,
2. If it comes about, which one: will the propaganda committee give us?
l think that the whole industry was very satisfied with the way Homburg propaganda was carried out, that thanks to the committee that put so much effort into it, at least in this form, that it was supported to the best of our ability in any future propaganda by not excluding yourself from the contribution payment and everyone pushing the propagated hat right from the start without waiting for the hat to be "requested". This is the only way to expect full success, just as we can only experience a material upturn in the industry through constant propaganda. However, unlike the committee, I am of the opinion that for the beginning, especially for financial reasons, only a one-time propaganda would be advisable in the year.
In connection with the Homburg propaganda, I would like to mention that several Viennese retailers told me that this season, which was under the sign of Homburg ", the public had deliberately punched in, was less secular and less selective, so with a smaller warehouse and less loss of time same and even larger sales were achieved.
Incidentally, I was also a witness to what is probably a not uncommon occurrence in a Viennese hat maker's shop: a customer appears and requests a Homburg hat; after a while he tries and explains that Homburg is not to be seen (which was certainly just a matter of habit and imagination). After doing a bit of back and forth, the customer finally chooses a natural cut hat and obtains the following: "I came here only because of the" Homburg Hat ", but if the Homburg doesn't suit me but I still buy a new hat ". This proves that propaganda has aroused people's interest in all hats.
Even in Graz, which was outside the propaganda, the Homburg hat quickly became popular. All the leading retail stores had the Homburg poster** on display and the demand for this hat was surprisingly high in the autumn business. It can clearly be seen from this that Viennese propaganda is also having a positive effect on the province.
I heard about the not uninteresting suggestion to use propaganda in summer with a strong straw hat. I think this suggestion is daring, but maybe it would be good that it would be very important that men's hats were worn again all year round. As a result, the hat could only be won by the public. What you have more respect for, you add more value and ultimately spend more money on it.
In any case, I think it is important that only hat propaganda is made. The propagated hat must also have the correct name. "Homburg" was good and pragmatic - the audience inevitably had to introduce something.
Names such as: Naturschnitt Hut/Natural Cut Hat were bad, Rastlhut/ Rastl Hat etc. In my opinion, names such as B. Schnapper, Melone (Stiff Felt) etc.
Short and sweet the name must impress with a fixed term in the mind and hypnotize the audience.
So we are all clear about the importance of continuing collective advertising. Their establishment depends on the goodwill of the involved journey.
I express my heartfelt hope that, in this regard, the interested associations may shake hands over all difficulties, as the prosperity of an industry is largely due to the understanding bridging of the professional groups, which are usually only apparent in any case.
** Homburg Hut/Homburg Hat, Die Neue Form/The New Form, Der Wiener Hutmacher/ The Vienna Hat Maker Cardboard Display + Dermotta Wien Homburg from my collection.
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3D Tour of August and Johann Hückel Villas with David Vávrou and Nicole Hückel
https://www.novyjicin.cz/3d-prohlidka-huckelovych-vil/
https://www.novyjicin.cz/3d-prohlidka-huckelovych-vil/
Mean Eyed Matt
One Too Many
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https://germanaustrianhats.invision...abrik-gmbh-miesbach/?tab=comments#comment-582
Just a quick note in passing:
I have just seen by chance, that the Oberbayerische Hutfabrik
apparently called their "Qualität"/felt quality with the names of planets:
Here "Mercury" and at the two pieces on Steve's homepage with "Jupit(er)" and also "Mercury".
Mean Eyed Matt
One Too Many
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- Germany
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Matt, They are in really bad condition. It will be interesting to follow the restorations. My friend Radek Polách is in charge of the project.
The other Hückel Villas have been restored.
https://www.novyjicin.cz/vila-hugo-huckela/ (This one is really nice.)
https://www.novyjicin.cz/vila-hanse-huckela/
Last edited:
Album für (for) Mayser 's Neuheitens (New Releases), Mai (May) 1914, from the Gotisches Haus (Gothic House) Bad Homburg , Germany hat collection.
(I posted this the other day but decided to blow it up. This is a large image so you might have to click on it to see the details. Very interesting Bow designs and of course great hats from May 1914. Also has the "Art/Form" and "Farbe/Color" numbers)
"Art/Form" is "Form" in English. The "Art/Form" number is 5 digits for Soft Felts and all start with 34 (1914). The "Art/Form" number is 4 digits for Stiff Felts and the only examples starts with 48 (1914). The numbers increment because here are some later examples (probably at least WWII era).
"Art/Form" 49703 (Possible Oldest Soft Felt) - "Art/Form" 34846 (First Hat, Upper Left) = 14857 (Difference Since 1914)
I wasn't able to match any of the older Mayser Soft Felt "Farbe/Color" numbers but I will check some of the later Soft Felts.
1937 date stamped envelope from a Dutch Mayser distributor (N.V. Hoedenmaatschappij, Bussum). The Mayser logo on the envelope matches the above sweatband logo.
"Art/Form" 5157 (Possibly Oldest Stiff Felt) - "Art/Form" 4854 (Bottom Center) = 303 (Difference Since 1914)
There isn't a "Farbe/Color" number for "Art/Form" 4854 because Black is "Farbe 1" for all Mayser Soft and Stiff Felt Hats I have encountered.
Here is some additional information.
"Art/Form" numbers for October 1931 are 46657, 45023.
Mayser's Hutfabrik G. M. B. H. Receipt for Felix Fenn Dresden, October 24, 1931
I found a possibly older Soft Felt with a lower number "Art/Form" 42387. Possibly from the same time period as the Mayser / Johann Zehme Stiff Felt posted above. This hat belongs to Huthase.
This is from Österreichische Hut Zeitung (Austrian Hat News) December 31, 1937, Pages 1,2. This editorial is from Anton Pichler Hutfabrik/Hat Company, Graz, Austria. The editorial discusses the Viennese "Homburghut / Homburg Hat propaganda campaign of 1937.
PROPAGANDA FOR THE PROPAGANDA.
By Ing. Anton Pichler (Anton Pichler Company, Graz).
For New Year's, every newspaper wished its readers all the best. l do not want the readers of the "Hut Zeitung / Hat News" to have a better wish than to take these lines very seriously, in the interest of everyone in the hat industry.
The "Homburg Propaganda 1937" died away with a good tone (the harmonic of industry, trade and commerce) - long live the "? Propaganda 1938"!
The question mark is there in two ways:
1. Much cooperation of the three mentioned factors will bring about the propaganda in 1938 and,
2. If it comes about, which one: will the propaganda committee give us?
l think that the whole industry was very satisfied with the way Homburg propaganda was carried out, that thanks to the committee that put so much effort into it, at least in this form, that it was supported to the best of our ability in any future propaganda by not excluding yourself from the contribution payment and everyone pushing the propagated hat right from the start without waiting for the hat to be "requested". This is the only way to expect full success, just as we can only experience a material upturn in the industry through constant propaganda. However, unlike the committee, I am of the opinion that for the beginning, especially for financial reasons, only a one-time propaganda would be advisable in the year.
In connection with the Homburg propaganda, I would like to mention that several Viennese retailers told me that this season, which was under the sign of Homburg ", the public had deliberately punched in, was less secular and less selective, so with a smaller warehouse and less loss of time same and even larger sales were achieved.
Incidentally, I was also a witness to what is probably a not uncommon occurrence in a Viennese hat maker's shop: a customer appears and requests a Homburg hat; after a while he tries and explains that Homburg is not to be seen (which was certainly just a matter of habit and imagination). After doing a bit of back and forth, the customer finally chooses a natural cut hat and obtains the following: "I came here only because of the" Homburg Hat ", but if the Homburg doesn't suit me but I still buy a new hat ". This proves that propaganda has aroused people's interest in all hats.
Even in Graz, which was outside the propaganda, the Homburg hat quickly became popular. All the leading retail stores had the Homburg poster** on display and the demand for this hat was surprisingly high in the autumn business. It can clearly be seen from this that Viennese propaganda is also having a positive effect on the province.
I heard about the not uninteresting suggestion to use propaganda in summer with a strong straw hat. I think this suggestion is daring, but maybe it would be good that it would be very important that men's hats were worn again all year round. As a result, the hat could only be won by the public. What you have more respect for, you add more value and ultimately spend more money on it.
In any case, I think it is important that only hat propaganda is made. The propagated hat must also have the correct name. "Homburg" was good and pragmatic - the audience inevitably had to introduce something.
Names such as: Naturschnitt Hut/Natural Cut Hat were bad, Rastlhut/ Rastl Hat etc. In my opinion, names such as B. Schnapper, Melone (Stiff Felt) etc.
Short and sweet the name must impress with a fixed term in the mind and hypnotize the audience.
So we are all clear about the importance of continuing collective advertising. Their establishment depends on the goodwill of the involved journey.
I express my heartfelt hope that, in this regard, the interested associations may shake hands over all difficulties, as the prosperity of an industry is largely due to the understanding bridging of the professional groups, which are usually only apparent in any case.
** Homburg Hut/Homburg Hat, Die Neue Form/The New Form, Der Wiener Hutmacher/ The Vienna Hat Maker Cardboard Display + Dermotta Wien Homburg from my collection.
Some wonderful info, Steve. Thanks for posting these. I've been searching for info on Nederlandse Hoedenfabriek (Nehoefa) in Bussum, but nothing other than that JS Meuwsen was its owner and CEO.
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Stefan, Thank you! Good luck with your research.
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This is from Österreichische Hut Zeitung (Austrian Hat News) December 31, 1937. This is a partial response to a survey sent to the participants of the Autumn 1937 Vienna Homburg Hat Propaganda. As previously mentioned the Austrian Hat Industry became retail customer oriented around the mid 1930s. See previous posts for more details.
Experiences with the Homburg Propaganda.
Judgments from Interested Parties.
As we announced in our December 10th issue, the Men' Hat Propaganda Committee has sent a survey to all parties involved in Vienna with the request that they comment on the Autumn propaganda as such and on its effects on hat consumption and make suggestions for them Spring propaganda already in preparation to go. As delightful proof of the great interest that Homburg propaganda is encountering, it should be noted that the Propaganda Committee has already received a large number of responses to this survey. Some of these judgments or suggestions, which almost without exception are in a sense favorable to propaganda, are published below:
The first question, "Were you satisfied with the success of the propaganda?", Was answered almost without exception with a clear: "Yes". The company Peter Dobesch, Vienna, V., writes, among other things: "In any case, spring propaganda is essential" and ".. - Another verdict is: "A common fashion direction stimulates the uninterested in the republic and consumption." - Greater concentration! Participation in all retail business! " - What Mr. Wilhelm Doktor, Vienna, XVI., Speaks about it is quite haunting. He was "completely" satisfied with the propaganda, but made the experience, which is certainly not very pleasant for the industry, "that the same colleagues have to raise the funds again and again" and I finally said very correctly: "Once you have the resources (for Propaganda), do not cite by name, but publish those who, without doing anything, criticize and 'want to belittle the work of others and ridicule them. "When asked which hat to propose for the next propaganda, Mr. Doktor answered as follows:" After careful consideration: the ones recommended by the Propaganda Committee, "for which confidence the Committee would certainly thank Mr. Doktor.
- The response from a company that was only won over to this good cause by the Homburg propaganda is encouraging; it is the company Alois Pichler, Vienna, IV, which describes briefly and aptly: "Homburg Hut has taken action" - Dr. Heinrich Ita says for the retail business of the Ita company: "Serving the customers was simplified because they mostly knew what she wanted to have presented. The stock quantity could be reduced because of the concentration on a certain type. I propose: to do collective advertising always for a certain fashion, be it a new shape or just a new color Hat fashion, like the rest of the fashion, has to change every season. " For summer propaganda, Dr. Ita a straw hat. It is interesting that a manufacturer of felt hats is ready to promote the straw hat; This evidently arises from the realization that the male public should be educated in a fashionable way to always wear hats at the right time of the year, that more felt hats will be sold when the gentlemen are used to them, but never at all, including that hot season not to go without a hat. - The United Band Fabriken A. 0. was satisfied with the propaganda and noted a somewhat "increased need" for tapes. The company "Halake Heinrich Haber says that it (the propaganda) was functional and attracted the attention of the affluent public ". Mr. Gustav Löisch, Vienna, XIV., Says that he was not satisfied with the turnover in November, but he says: “The propaganda reminded your audience that there is hat fashion. I am in favor of collective propaganda absolutely being made twice, because a complete success can be expected not from one time, but only through continued demonstration of the hat: '- Mr S. Weinstock, Vienna, X .. thinks Although: "Homburg cannot be said to have been a success"; but he is in favor of the continuation of the propaganda through posters and press and, like all the other cited Firms, has again put his little on the lookout.
The Josef Kainz company, Vienna , V., was satisfied with the propaganda, only advocates an earlier start.
We will publish further correspondence received in our next issue.
Experiences with the Homburg Propaganda.
Judgments from Interested Parties.
As we announced in our December 10th issue, the Men' Hat Propaganda Committee has sent a survey to all parties involved in Vienna with the request that they comment on the Autumn propaganda as such and on its effects on hat consumption and make suggestions for them Spring propaganda already in preparation to go. As delightful proof of the great interest that Homburg propaganda is encountering, it should be noted that the Propaganda Committee has already received a large number of responses to this survey. Some of these judgments or suggestions, which almost without exception are in a sense favorable to propaganda, are published below:
The first question, "Were you satisfied with the success of the propaganda?", Was answered almost without exception with a clear: "Yes". The company Peter Dobesch, Vienna, V., writes, among other things: "In any case, spring propaganda is essential" and ".. - Another verdict is: "A common fashion direction stimulates the uninterested in the republic and consumption." - Greater concentration! Participation in all retail business! " - What Mr. Wilhelm Doktor, Vienna, XVI., Speaks about it is quite haunting. He was "completely" satisfied with the propaganda, but made the experience, which is certainly not very pleasant for the industry, "that the same colleagues have to raise the funds again and again" and I finally said very correctly: "Once you have the resources (for Propaganda), do not cite by name, but publish those who, without doing anything, criticize and 'want to belittle the work of others and ridicule them. "When asked which hat to propose for the next propaganda, Mr. Doktor answered as follows:" After careful consideration: the ones recommended by the Propaganda Committee, "for which confidence the Committee would certainly thank Mr. Doktor.
- The response from a company that was only won over to this good cause by the Homburg propaganda is encouraging; it is the company Alois Pichler, Vienna, IV, which describes briefly and aptly: "Homburg Hut has taken action" - Dr. Heinrich Ita says for the retail business of the Ita company: "Serving the customers was simplified because they mostly knew what she wanted to have presented. The stock quantity could be reduced because of the concentration on a certain type. I propose: to do collective advertising always for a certain fashion, be it a new shape or just a new color Hat fashion, like the rest of the fashion, has to change every season. " For summer propaganda, Dr. Ita a straw hat. It is interesting that a manufacturer of felt hats is ready to promote the straw hat; This evidently arises from the realization that the male public should be educated in a fashionable way to always wear hats at the right time of the year, that more felt hats will be sold when the gentlemen are used to them, but never at all, including that hot season not to go without a hat. - The United Band Fabriken A. 0. was satisfied with the propaganda and noted a somewhat "increased need" for tapes. The company "Halake Heinrich Haber says that it (the propaganda) was functional and attracted the attention of the affluent public ". Mr. Gustav Löisch, Vienna, XIV., Says that he was not satisfied with the turnover in November, but he says: “The propaganda reminded your audience that there is hat fashion. I am in favor of collective propaganda absolutely being made twice, because a complete success can be expected not from one time, but only through continued demonstration of the hat: '- Mr S. Weinstock, Vienna, X .. thinks Although: "Homburg cannot be said to have been a success"; but he is in favor of the continuation of the propaganda through posters and press and, like all the other cited Firms, has again put his little on the lookout.
The Josef Kainz company, Vienna , V., was satisfied with the propaganda, only advocates an earlier start.
We will publish further correspondence received in our next issue.
Last edited:
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Stefan, Thanks again!
Picked this one up last week, because it was staring me in the face for months on Ebay. Made an offer and it was accepted.
Mayser Spezial in grey. Size 56 with the brim at 6cm and the crown at 10,5cm at the center dent. It seemed to like not having side dents, so I left it this way. It appeared more a brown/grey kind of lupo colour in the auction pics, but it's a full grey. Steve is still working on the meaning of the quality designations for Mayser, but as a bit of information: it weighs 117 grams, which is quite lightweight for a homburg. Probably mid-fifties.
Mayser Spezial in grey. Size 56 with the brim at 6cm and the crown at 10,5cm at the center dent. It seemed to like not having side dents, so I left it this way. It appeared more a brown/grey kind of lupo colour in the auction pics, but it's a full grey. Steve is still working on the meaning of the quality designations for Mayser, but as a bit of information: it weighs 117 grams, which is quite lightweight for a homburg. Probably mid-fifties.