tmitchell59
I'll Lock Up
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I would have that if it fit. Beautiful!
https://www.ebay.co.uk/itm/AVIREX-leather-Biker-jacket-perfecto-Mens-SCOVILL-Zip-USA-cowhide-UK-medium-40/274351031185?hash=item3fe0988391:g:rdgAAOSwPTNeqVRb&LH_ItemCondition=2000|2500|3000|4000|5000|6000|7000
Branded, could go cheap and under the radar. Good jackets
Has anybody seen a Sears in horsehide like that? Cool belt.
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https://www.ebay.com/itm/BEAUTIFUL-HORSE-HIDE-PRE-WWII-LEATHER-JACKET-EXC-LEATHER-and-QUILTED-LINER/124171628278?hash=item1ce934aef6:g:AYgAAOSw7dReqzg5&LH_ItemCondition=2000|2500|3000|4000|5000|6000|7000
Seems like a great deal for a fairly new Board Racer:
https://www.ebay.co.uk/itm/Aero-Leather-Board-Racer-Buco-J-100-Blackened-Brown-Vicenza-Jacket-Size-38/114208299311
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I feel like Branded jackets are under the radar in general. They are really well made and heavy but people don't really know about them. A little Marketing 101 here but IMO, their branding (no pun intended) is ineffective and not nearly worthy of the jackets themselves. I understood it was first Orchard Leathers before it was Branded. To me, the name lacks any punch and it leads off being a tad confusing to the consumer.
Yes I understand that Cattle get Branded. Also, beer gets branded, make up gets branded, athletes, actors, social media influencers have their "brands" --- products and people alike are "branded" under that definition of the word. So it sets up a "Who's on First" sorta conversational game of Pong, "Cool jacket! What brand is that??" "Oh thanks!! Its a Branded!!" "Yeah....that's what I meant...what brand is it??" "Dude, I just said it's a Branded!" "Well I assume its branded bro, what brand?" and down the Abbott and Costelloesque rabbit hole it goes....
Obvious exaggeration here but you only have a limited opportunity to name your product and then you start to BUILD you product following and reputation--i.e. Build the Brand. I just think the jackets are good products and I think with a different name to start and a little more focused modern marketing, they'd have a more well known reputation and brand. I hope they are still in business.
(Side Note/Question: Did anyone ever determine for certain whether Peter and Branded are still in business?? There was some confusion in another thread as I recall as to whether they had closed up shop. Any Info out there??)
What a beautiful jacket and a great deal. This is the grail jacket I was looking for when I discovered Aero and then this whole little world, and wound up getting a long half-belt. Though I don't need it and probably wouldn't get much of a chance to wear it, I may just pick it up anyhow. I think it was also made in Newark, NJ, not far from where I grew up.Never seen a Hercules jacket like this. Never seen this horsehide label on a Sears jacket. Definitely a 50s Hercules label. I have Admiral Byrd jackets with a similar belt. This looks to be substantial hide. A new one to me.
This is a nice one! Seems to be cut kinda small for a large.
That looks very nice, somebody should grab it for $150 - I like the cut of the back, a bit like a trucker or a highwayman.
This is a nice one! Seems to be cut kinda small for a large.