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"Woman's Day" was originally the house organ for the A&P Stores -- it was essentially a sales flyer for Sunnyfield Corn Flakes, Eight O'Clock Coffee, and Our Famous Jane Parker Bread, with a few generic articles wrapped around it. You could only buy it at your local A&P, and the two-cent price was a gimmick to make it seem like you were getting a real bargain.
There was actually a lawsuit filed by one Frank Folsom, who claimed that A&P stole his idea of selling a "ten cent magazine for two cents," a case which made it all the way to the New York State Supreme Court, but eventually the case was dismissed, and presumably Folsom died an embittered man over all those pennies that would never be his.
Fantastic piece of information about the lawsuit, especially since many magazine subscriptions (not when you buy it at the newsstand) today are sold at a loss simply to show advertisers a bigger number and commitment of its readers (subscription buyers are viewed as more committed to the magazine than those who buy it at the newsstand even though those buyers are paying more). Somebody had to have this idea first - always cool to learn about that.
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