Taking a page from Josef Stalin's playbook and airbrushing and rewriting history. Absolutely incredible and brazen.
With respect, I disagree. It's not brazen, it's just stupidity in action. What's the saying? 'Never attribute to malice that which can be explained by stupidity'.
Sandy has bank-rolled Alexander Leathers; the premises, equipment, and staff on contracts (all the start up costs). But he hired dishonest criminal idiots to run it, hence the AL name was mud.
IMHO at that point Sandy should have cut his losses, and folded the whole thing. However, hindsight is an exact science. What Sandy has done is weigh up his investments in AL and decided they are too big to write-off, so he has splashed out on the rights to the Simmons Bilt trademark. This could have allowed him to rebrand his operation, and effectively make a new business.
However, by retaining inept idiots who don't understand that the point of rebranding is to get away from the previous brand image, he has allowed those idiots to now tarnish the Simmons Bilt brand on day one!
Since it is clear to me that the people running Simmons Bilt on a day-to-day basis might know how to make a leather jacket at 4am, they certainly have no understanding of business management. This 'new' company is in the hands of someone who doesn't really know what they are doing. How many mistakes will they make, how much money will the company lose, before Sandy realizes that he should have cut his losses as soon as he realized what Will lauder had done.
Even if it wasn't for the whole Will Lauder/Alexander Leathers tainted brand problem, Toohey clearly is well out of his depth ('Here at Alexander Leathers', 'We at Alexander Leathers' on the SB site). Schoolboy error.