Recent content by Leilah Wilde

Hey @codex , Thank you for those pictures. This is really strange as the hide is so rich in oils but it looks super dry in those photos. I haven’t seen anything like this yet, even with heavy wear. Could you email me at info@ruggedwest.co? Or better yet, via WhatsApp +447356205300. If you...

Speaking of… will anyone be at The Classic Carboot here in Kings Cross, London this month?

Hey! Thanks for your comment. I completely understand the hesitation around pricing, especially when people see “Made in Pakistan” and immediately make assumptions. But there’s a bit more to it, so I thought I’d share some context. While the jackets are currently produced in Pakistan, the...

Taking all of the points in the video on board, I have started this weekend by purchasing myself a business phone number in hope that I can consolidate all of my different customer chats into one place - on WhatsApp. Up until now it’s all happened via email, Instagram, the website chat. It has...

Honestly, thank you so much for your input. I won’t lie this weekend was rough. I’ve been sitting with everything, trying to process and respond in the right way and most importantly, I felt I needed to take accountability. Reading your message reminded me why I do this. I’m so grateful that...

I’ll answer this one here too… When I put an order in for the steerhide, I asked the tannery to split the hide evenly between three colours: teacore black, cordovan brown and what I call “British Tan”. When the teacore black was delivered, it was more of a blackened brown (seal brown, if you...

That means an incredible deal. Thank you so much for your support and I hope I knock it out of the park for you.

Hey fellow TFL members, I wanted to take a moment to say hello and address the recent review and the discussion around it directly, with full transparency and respect. 1. Communication: The truth is, in the past few months, the volume of orders has skyrocketed, which I’m incredibly grateful...

What about the jackets should be different for you?

I haven’t visited the thread in a while, thought I’d catch up over my morning coffee today. Every time I log onto TFL and search for RW I’m a bundle of nerves. Are the responses going to be great or will I be ripped a new one? Today I’m elated. Seeing some of you enjoying your jackets and...

Hello all, It’s been a while. I exhibited at the Bike Shed Moto Show in London the weekend before last, and the lead up to it and aftermath was total chaos. Sleep? Who needs sleep? A few updates: I’ve been working with the tannery to develop both the black and brown bison. The black will...

A great read, thanks @KBlake I’m really chuffed that I’ve nailed the fit - it looks fantastic on you.

So… flat donut buttons are in. Currently working on the first Type 1 for a customer in the States. They’ve never been my favourite, but I’m starting to warm to them and excited for us to try something new. I’m keeping it classic… I really don’t want it to end up looking like a certain other...

I second this.