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Q: Alan if there is nothing to suggest that the middle Borso is a pre-50s hat, what evidence is there that would exclude it from being a pre-50s Borso? The OPS tag seems to be pretty decisive in dating a hat within a three year window but the middle Borso does not have an OPS tag and the features are certainly characteristic of a 40s era hat. Maybe our resident Borso experts would know! It really doesn't matter to me if it was pre or post 50s, I'm most interested in factual data to improve my knowledge base.
We are totally on the same page in our interests. The middle hat - a Borsalino Gorasgu which you felt might be 1940s or earlier is a hat made for the American market. We have quite a few of these posted in the Borsalino Brotherhood thread. It is an iconic style circa 1950.
Remember that American stores were devoid of Borsalino hats during the war years and the years immediately following as the factories and production capacity were rebuilt. So there is a pretty tight window where this logo imprinted label might appear on imported hats... late 1940s - mid 1950s. Without an OPS tag or dated sales slip, there is very little that can narrow down with certainty a post war Borso with this label. There are precious few examples of 1930s U.S. market Borsalinos on the lounge. Some clues might include an earlier logo label with a separate size sticker next to it... wider sweatbands... unusual liner markings.
So I would say there is no evidence to disqualify the hat from being 1940s, as long as we are talking about the last couple of years of the 1940s. During the years where this label was used and even in the years after the logo disappeared from the label, Borsalino quality was very consistent and very high.









