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I don’t get dressing ip like someone else, but there are loads of folks who enjoy it and I don’t see any harm. Whether it’s informal or actual cosplay: to each their own.
There is a reason every year billions are spent on advertising. We are all susceptible to the desire of o be more like others we see. I don’t understand the desire to want “the exact hat” etc. rather than just the look, but it works for some people and I’m cool with that.