I don't see anything particularly ironic or problematic about the marketing of this particular shirt. Even the price isn't too astronomical - it is Etsy, home of ridiculous prices, after all. Dude dares to have a beard and curly hair is all.
He's also wearing a ghastly Hawaiian shirt (apparently I am the only one around who doesn't like them, no matter how they are worn).
But even if it was something I adored, I wouldn't be upset just because I don't like his hair. It seems a waste of perfectly good outrage to me.