Have you tried Rockalilly? Their colors are not trying at all. I think in terms of matte/cream, I'd put them in between Ruby Woo and Besame. Plus, the owner is a local UK gal, so you would be supporting a small female-run business. I like Roulette Red best.I still haven't found the perfect red and I have so many red lipsticks now, I don't dare count them! I wish I could wear Ruby woo but it is simply too drying even with primer etc.
http://www.rockalily.com/buy