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I get what you're saying, but I've also done business in enough different cultures around the world to know there is value in getting to know the customs and culture of those with whom you seek to do business. At the end of the day relationships mean everything, and showing some knowledge of the other party's culture will certainly help to ingratiate yourself and improve the chances of business success.
I agree and I've done business with people from many countries and with sincerity tried to learn about their culture and be respectful of it (whom you can address in a meeting with Korean financiers is a true art). My only point is that even with effort, when different cultures meet, both sides need to be open minded and understanding. The Star Trek thing always gets me as it assumed that the culture they are visiting has no ability to be open minded, to understand that things will happen that are unintentional and without malice.