GHT
I'll Lock Up
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- New Forest
The catchphrase ‘If you want to get ahead, get a hat’ originates from a marketing campaign by the Hatters’ Development Council in 1948..."Get A-Head...Get A Hat!!"
As fashions became less formal, research showed that 4 out of 5 men under 35 were ‘unkindly indifferent’ to what a good hat could do for their appearance and hence British hatmakers came up with a campaign to encourage men to wear hats. “The value of a hat to their careers will be impressed upon them, and to show that hatters are not without an eye for romance the bare-headed will be informed that eight out of ten young women prefer men with hats.”