DeeDub said:content. Many of the magazines I see today have so many ads, it's hard to find the content. When I pick up a magazine off the rack, the first thing I look for is the table of contents. In some magazines, you have to search through a volume of full page ads to find the TOC hidden in between.
J. M. Stovall said:The longer the magazine is around and the more successful it is, the more ads it will have. It's how they make their money. A recent example for me is when I started with Dwell magazine. Great design and not many ads, probably only 1/4 inch thick. Now it's around 3/4 inch thick with the same editorial content. That's just the price of success. Ads are fine, it's just the way it is, and I'm sure once Classic Style hits it big it will thicken up too!