The STETSON WAY, Advertising and ephemera of the Golden Era

[M Hatman]

George Montgomery showing us the Stetson "Regatta" in "Alpine Blue".....1949.
M
And we can get a shirt for $3.95!!!!

 

[M Hatman]

In 1948 there were TWO Ray Millands........one wearing the Stetsonian and one wearing the sporty Stetson "Casual"......BOTH available for $10!!
Oh yes, in the top picture the girl is wearing the Stetson "Thoroughbred" available for $12.95
M

 

[M Hatman]

In 1944 we are again reminded to "Keep it under your Stetson".....preferably a Stetson Vita-Felt.....
M
On the back page wesee we can get "Mennen" talcum for men!!

 

[M Hatman]

In 1958 we could get the superbly "sculptured" Stetson Telfont back bow, AND a Stetson shirt and tie to go with it!
M
Note the article on the "Woman Driver".........

 

[M Hatman]

Back to posting again......this time it is 1950 and for $10 you can buy a Stetson playboy......
M

 

[M Hatman]

Stetson Straw season 1947 for the men and the women........
Again, love how they educate the colors and fabrics to pair with our new straw hats.....
M

 

[splintercellsz]

I'll post this here as well

1878 Stetson Fall & Winter Styles

 

[M Hatman]

I'll post this here as well

1878 Stetson Fall & Winter Styles

I have seen those around, Stetson was re-producing it for their anniversary, I would love to find an original.
M

 

[splintercellsz]

I have seen those around, Stetson was re-producing it for their anniversary, I would love to find an original.
M

any idea when the repros were made? this one seems to be original, no reproduction marks

 

[M Hatman]

any idea when the repros were made? this one seems to be original, no reproduction marks

60's and 70's.......even fairly recently.....it is repo....originals are printed edge to edge...any border would be a lot differant ........I own and have dealt with vintage paper and printing for a long time, and even with your images can see it is on the wrong paper and colors for the 1870's......it should be on board, rag paper, or special printers papers used for lithographs. Gloss/Finish papers like that were not used at the time.
I believe one of the outlet stores has has this poster displayed and/or for sale.
If I saw it in person I could probebly tell you a lot more and even a decade it was printed.
Look at the printing under extreme magnification and you will know the exact printing process used....
I have print materials dating back over 400 years.........
Best,
M
PS....It is still a fun piece!!

 

[Redfokker]

I'll post this here as well

1878 Stetson Fall & Winter Styles

These are all great references. I'm digging the Stiff Felts. I want a "Kew". Maybe I'll have Mike Miller make me one.

 

[splintercellsz]

These are all great references. I'm digging the Stiff Felts. I want a "Kew". Maybe I'll have Mike Miller make me one.

i can get you a closeup if wanted. we should be rebellious and cut the patterns out, muahha

 

[Redfokker]

i can get you a closeup if wanted. we should be rebellious and cut the patterns out, muahha

I will pm you with a list of favorites. I need a dedicated "living history" hat for the Monteith House museum I am involved with. We are in this date range, maybe a little earlier. You da man.

 

[M Hatman]

1949 and Burt Lancaster is wearing a Stetson Playboy in Hazel Brown.........
M

 

[M Hatman]

Here are some items gleaned from the pages of "The Hat Box", a company newsletter for all Stetson Employees. These clips are from 1925, 26, 27 and 1928..........LOTS AND LOTS of great information in these newsletters!
M

 

[M Hatman]

Extra, Extra.......1925......."Miss America" gets a Stetson!!!

M

 

[M Hatman]

Early 60's Stetson hat catalog....had a great poem in the front "My Old Stetson Hat".....
Catalog also has an interesting mix of "factory creased" and "not factory creased"....
This is not the whole catalog but rather a nice selection of hats from it.....
M

 

[M Hatman]

In 1935 the Stetson estate was selling off items from the Library of John B. Stetson Jr.
Aparently they went through this cycle of selling off books and art on a semi regular basis.....
M

 

[M Hatman]

Ok, here are some early Stetson Factory Picture Cards.......not sure of the date....suspect the 20's or earlier.
I just got 70...YES...SEVENTY of these....SO....Fellow Loungers who like Stetson history.....Send me a PM with your address and I will sent you one in an envelope!!!!!! This offer good until I exhaust 55 or so.........
AND I do not want to see them listed on EBAY!!!!!!
M

 

[splintercellsz]

Ok, here are some early Stetson Factory Picture Cards.......not sure of the date....suspect the 20's or earlier.
I just got 70...YES...SEVENTY of these....SO....Fellow Loungers who like Stetson history.....Send me a PM with your address and I will sent you one in an envelope!!!!!! This offer good until I exhaust 55 or so.........
AND I do not want to see them listed on EBAY!!!!!!
M
View attachment 107846

thats awesome