MrBern
I'll Lock Up
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RightWildCelt said:. . . and now Pepsi's about to make "throwback" Pepsi and Mountain Dew made with sugar.
Post22
MrBern said:http://www.bevindustry.com/Articles/Cover_Story/BNP_GUID_9-5-2006_A_10000000000000514065
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.