The 80s, myth and reality?

[navetsea]

80s was a space age that wasn't fulfilled.
I was born in late 70s so i was a kiddo through 80s hahah

 

[Edward]

When did MTV cease to be a thing? I remember always having MTV on when I was getting ready for work or classes. Then one day people stopped talking about MTV and it disappeared from our radar.

It's something I never got into. MTV Europe was always a satellite (subscription) channel. My folks didn't want subscription TV, and by the time I'd moved out it wasn't for me either. I used to see it most commonly in bars - well into the 2010s, it was a thing for a lot of town bars in Belfast, and then London I saw it when I moved, to have a screen running all day with MTV on it... but it'd be set to silent, and they'd be playing completely different music. No idea why it was a thing, but then MTV never appealed to me visually. I was just never particularly fussed on music video as a concept - the idea of sitting down in front of the TV to watch music doesn't particularly compute as a rule.

I'd imagine MTV is by this point a bit of a victim of its target age group, ver kids, having increasingly deserted old-school broadcast television. Certainly for the guts of a decade now, the vast majority of my undergraduates have been feeding back that unless they're still in their parents' house, they don't have, or feel the need of, a TV where they live. Everything's online for them. I imagine (if they're into music, that is; for every kid now who is a fan of music, there seems to be two or three more who regard it as aural wallpaper, not something to invest in in any meaningful way, in any sense of the word). Youtube is probably more important to music now, I expect. And doubtless Spotifiy (I know working musicians who are forcibly on Spotify as it's what venues now demand to know about before they get booked - how many streams have you had - where fifteen years ago it was how many Facebook followers have you got). Don't use Spotify myself, precisely because I do love music.