Marketing can take a decent product and elevate it to fantastic status. RRL, Filson, JL Powell, etc all make good stuff. Their marketing puts it above other similar items in quality, yet inferior in perception. Up to you if you buy into it. That's why forums like this are important. To help each other separate the horse from the steer.
Nobody can take away from Good Wear or Aero and others that do things right. Would 99% of all people that see your $1500 jacket know it from a $400 mall jacket? Sadly, most likely not.
So you do it for yourselves. Nobody else except us here cares
Agree with everything you say..but what is a mall jacket
RRL, filson--they can be had in malls too.