I think it all boils down to the individual. I tried a ton of mid-high end foundations and nothing matched my skin tone. I never wore foundation because I couldn't find anything that worked until Maybeline came out with the FIT me line. It has a foundation and powder that exactly matches my skin and makes me look good without looking like I'm wearing anything. The only problem is that I've gone nearly 40 years without wearing foundation and I can't get used to the feeling of it on my face. As for other items, I have found no difference in the intensity or length of wearing in lipsticks between a $10 Revlon and an Estee Lauder. The only lipstitcks that stay on me are the ones that have a paint-on color and clear sealant and the drugstore ones work great, so I haven't bothered trying to find high-end ones. As for eye shadows, I prefer the indie companies that sell highly pigmented loose powders: Sugarpill, Concrete Minerals, Victorian Disco, ect. I don't use primer on my face, but I do use a shadow primer. The much cheaper Sephora house-brand of shadow primer works MUCH better than the expensive Urban Decay primer.