They have done very well with their marketing, you might notice that they are more active than others. They have also been very prolific in the models they have churned out, have promoted mainly their mismatched panels through optimised photography. Add to this the bold claims such as "we use 2mm leather" which was clearly the equivalent of a real world click-bait, that drew a lot of publicity and you have a cocktail that works.
They seem to have studied what we enthusiasts enjoy and implemented it in their communication, but apparently not in their product.
They seem to have studied what we enthusiasts enjoy and implemented it in their communication, but apparently not in their product.