Funny thing is that Apple looks for classic buildings to put Apple stores in and they design the iconic elements into the design. So it is real funny that the article uses Apple as an example.
Suddenly I am glad that all the staff at the local Macy's are rude to me. None of my money is going to support this renovation. Thanks Macy employees!*
*My only experience is with 4 local Macy's stores. I have met one nice sales clerk in several attempts to shop there over the years since they took over Kaufman's. I assume any store where their employees are this rude probably have management issues that cause them.
The redo makes it look like any other outer-ring suburban mall anchor store. Just bigger. Meh. What can be done can be undone. And I like Nordstroms better anyway.
If they put 15% of their effort into looking like and merchandising like Miracle on 34th Street, I'd save every dime for a year just to travel there and buy everything I needed for a year. Suits with high armholes, summer hats, gloves, you name it.
Course a time machine would do nicely too. Siiiiigh.
Was anyone on the Queen Mary for the Art Deco festival? I was there Thursday before the start, and there was a Macy's convention... those people were the most banal, rude, ridiculous, drunkenly loud people I have seen with the exception of spring break college students.
I brought up what Macy's was doing to my dad and brother and they just kinda brushed it off, as they're typically for updating things, where I'm not. Once I showed them the pics of what was actually going on, they sang a completely different tune. They thought that this remodel was just desecrating a landmark.
I used to work for Macy's and did my executive training at Herald Square. It was truly amazing getting to be behind the scenes, riding the wooden escalators and just experiencing the spectacle that it is. It makes me sad that they feel the need to "update" something so iconic. Even their long running commercial (you know the one with all the old film clips) celebrates their rich history. Why even touch it? That location will never NOT make money.
Of course, R. H. Macy & Company, the *real* Macy's, no longer exists. The company that calls itself Macy's nowadays is actually just a renamed Federated Department Stores, the epitome of the soulless corporate giant that made its business on buying up beloved local and regional stores, homogenizing them according to their master formula, bleeding them of any value, and then turning them into nothing more than glorified mall stores. We New Englanders haven't forgiven them for what they did to Filene's and Jordan Marsh. A bleached, stark, death-like white is entirely fitting for the kind of organization they are.
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