Guess I shouldn't have listened to the Boot Barn people....
They're just mostly DA's looking to make a sale. The boots look as if the may have a sanded texture to me, similar to suede w/o a sealed finish. If that's the case you'll have to use a suede cleaner/conditioner. Either way, next time try it out on the overlays on the pulls. You'll be the only one to ever see that part.