This may be me, and perhaps one for Brits, but doesn't that call to mind Playtex's old "Cross your heart bra" ad?
Also, the slightly odd 'cross shape' hemming across the chest.
Yeah, that Roebuck's (Sears, of course) jacket design is really unique.
A lot of the big department stores, in in the United States, during the 30's, 40's, 50's and 1960's, really produced not only high quality workwear, but well designed.
- Ian