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this is a soft launch with more publicity to follow?
Maybe, but . . .
Maybe, but why then sell on eBay at half the price?
Seems odd that, if they were genuinely seeking to introduce a new high end brand of leather jackets that will command the considerable prices listed on the new website, they would immediately offer the same jackets at a substantial discount on E-Bay using Schitzo as a shill/straw man. The immediate E-Bay discounting undermines the notion of a high quality product commensurate with the listed prices, and dissuades buyers from paying the listed prices. Frankly, this strategy appears more like the all-too-common approach of concocting nonsensical retail prices with no intention of actually selling the product at the listed price, then immediately offering substantial discounts in order to lull certain gullible buyers into believing that they are getting a great deal on a high quality product based on the grossly inflated list price.
In the spirit of the foregoing, I am currently selling a new line of bottled water that comes directly from the Fountain of Youth -- the list price is $7,399 per bottle, but I am offering a one-time 90% discount to TFL members -- get your magic water for $739.90 per bottle while supplies last.