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Congrats to all who have received their hats. Wear them often and enjoy the ride.
With all due respect, pictures in post #193 look almost exactly the same as my 2 Campdrafts. Yes, I understand the whole quality of the felt/sweat thing, but is this new model really worth $325? Maybe for us hat geeks, but will the general population of hat buyers really understand the difference? I would expect that if a buyer is presented with a side by side comparison of excellent vs premier, they would be hard pressed to accept paying a $100 bonus for the excellent model.
Agreed, it’s a good effort on Hatco’s part to up their game, and I wish them success, but in the long term, they may be playing to a very small audience.
Well, that's it in a nutshell, eh?
Let's hope, for the sake of all with a stake in this effort, that an audience can be grown. Often, people don't know what they want until you show it to them.
That long-touted hat "comeback" appears to be not entirely mythical. Goorin Bros. sells Bollman-made woolies for $150. And they sell lots of them.