1924 hershey bar wrapper

[green papaya]

http://1.bp.blogspot.com/_TLNCcju9Yyw/TAmRsvorAlI/AAAAAAAABE4/vN2wru4-zDw/s1600/1924+back.JPG

they cost .05 cents for a 1 3/8 OZ bar

5 cents is expensive for a small chocolate bar in 1924

at todays prices they are still pretty cheap

 

[Fletch]

How big is that wrapper?

 

[green papaya]

How big is that wrapper?

http://1.bp.blogspot.com/_TLNCcju9Yyw/TAmRtMgBypI/AAAAAAAABFA/uioEgLanzys/s1600/Old-n-New.JPG

it's not mine, but heres another photo next to a modern chocolate bar wrapper

 

[Pompidou]

I wonder when they realized it wasn't really all that nourishing of a food?

 

[scottyrocks]

I guess they saw a kid eat one and get all hyped up from the sugar, and equated that with increased energy and nourishment.

Or it was just the usual advertising baloney.

 

[Almost Vintage]

I think it's interesting to note the difference in portion size between then and now. Of course, that's true for all food! And then they wonder why there is such a problem with obesity...

 

[Fletch]

So that was a big, thin bar.

 

[Almost Vintage]

Going strictly by the picture of the comparison of the old and new, they measure the same in length and the modern is slightly wider.

 

[sheeplady]

I wonder when they realized it wasn't really all that nourishing of a food?

Well, it is nourishing as far as calories, just not nutritionally nourishing.

 

[AtomicEraTom]

I have a wrapper similar to this somewhere, it was in an old building we bought.

 

[ScionPI2005]

Well, it is nourishing as far as calories, just not nutritionally nourishing.

:arated:

Very true!

 

[Lady Day]

Well, it is nourishing as far as calories, just not nutritionally nourishing.

Thats not entirely true. Chocolate has a lot of nutritious qualities. You are not going to eat the bar as a meal. If compared like that then sure, its bad for you. Im sure that this 'sweet' chocolate was not like the chocolate we consume today. I wonder what its fat/sugar/milk ratio was compared to todays 'milk' chocolate.

The bar in the comparison photo is nearly 3 times as much chocolate.

LD