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- Shenandoah Valley, Virginia, USA
Has no one noticed yet the woman in the ad has a black eye, and with the tag line "look good in all you do", it's obvious she's been hit by the guy?
I did... that ad is disgusting. The fact that a single human being defended (regardless of their sex) it, conceptualized it, shot it, and decided to run it(yet alone all the people involved in that trail of editing and approval) is beyond disgusting to me. None of the 101 ads even come close to that, no matter how sexist any of them are. I'm sorry, but that's disgusting. People should go picket outside that salon.
I have a huge problem with modern ads that show half clothed emaciated women. I find them to be incredibly sexist because they are sending the women the message that they have to be physically ill to be beautiful. I'd much rather have it suggested that my end-all-be-all gift is a toaster or a vacuum than be told to starve myself. While neither is ideal, current ads are causing far too many women to develop serious eating disorders than I am comfortable with. Look up how young women use these ads and share them online as their "thinsperation" in Ana and Mia communities. I doubt any woman ripped out these ads in the 30s and 40s and pinned them up to their mirrors and starved themselves or berated themselves for not having an appliance or looking like the model in the ad... but tons of young women regularly do this with modern ads, and some of these young women and children take it so far that they seriously damage their bodies or kill themselves in the process.