Women and beer advertising of the Golden Era...

[swinggal]

How to sell beer to men in the Golden Era...use women in your ads

http://www.nuffy.net/cool/pics/women-and-beer-advertising-in-the-past.html

 

[LaMedicine]

Funny how many of them are from Japan.
Especially interesting is the one of the young woman who's carrying the beer bottle on her shoulder. Her shadow is that of a soldier with a gun. Not just an ad, but propaganda as well. I guess this dates around the late '30 to just into the '40s.

 

[swinggal]

I know, I spotted that one too LM. Not to mention the beer bottle seems huge!

 

[zetwal]

How to sell beer to men...use women in your ads

How to sell anything to anybody (men or women) ... use pretty women in your ads.

 

[swinggal]

Yep...

 

[Tomasso]

Quite the décolletage on the Valley Brew girl.

 

[MisterCairo]

Strange, I feel like having a pint....

 

[swinggal]

Quite the décolletage on the Valley Brew girl.

That IS quite racey for the time...he he

 

[Creeping Past]

I think you might be flattering the ladies just a little bit to suggest they're helping sell beer to men. I mean, they're not hurting, but I think we'd probably drink the stuff anyhow...

 

[swinggal]

Yeah, was just quoting the page from where the first set came. Lots of ladies drank beer back in the day too. Both my grandmother and nana drank 'shandies' and I've seen pics from the 30s and 40s with them holding petite glasses of beer at gatherings. They certainly never drank from a bottle...so maybe the ads were to appeal to both sexes.

Not all men like beer either...I have quite a few male friends that don't.

 

[Puzzicato]

Funny how many of them are from Japan.
Especially interesting is the one of the young woman who's carrying the beer bottle on her shoulder. Her shadow is that of a soldier with a gun. Not just an ad, but propaganda as well. I guess this dates around the late '30 to just into the '40s.

I was reading an Izakaya cookbook recently that was talking about how mizugi beer campaign girls have fallen out of favour, but there was no mention of how long it had been popular!

 

[LaMedicine]

I was reading an Izakaya cookbook recently that was talking about how mizugi beer campaign girls have fallen out of favour, but there was no mention of how long it had been popular!

I think from the mid '60s. I remember summer make up TV CM campaigns of cosmetic companies featuring mizugi (swim suit) girls as well, and being featured in such summer campaigns were very big breaks for aspiring fashion models, starlets and idols.

Incidentally, the rather scantily clad girls posters would have been very provocative during the times (I'd place these in the late '20 to '30s) so they probably were displayed only in clubs and cabarets, not in public.

 

[Spitfire]

Not exactly golden age, but maybe this is why men drink beer:

http://www.youtube.com/watch?v=L11fQ6-QTIc&feature=related
lol lol A famous - and in some countries - banned Tuborg ad. (Don't say I did not warn you)
Sorry 'bout the picture quality....and the laughter. wasn't there in the original. Must be from a TV show.

 

[James71]

Must.........

Buy........

Beer........