The 'Flatop'-new style of 1956

[thunderw21]

Recently I picked up an October 1956 issue of Esquire.

Two advertisements from two different companies, Dobbs and Adams, showed a new style of hat. Dobbs called it the "Top-Level" and Adam called it the "Flat-Crown".

Seems the "Flatop" hat was a new style in 1956 and was rather short-lived.

I picked up this Resistol "Flatop" the same day I got the Esquire. What a coincidence!

 

[rgraham]

Wow! Guys used to actually make a living coming up with those clever ads.

Man, how times have changed. The dream ad is so base. You could replace the hat images with about anything.

1. I dream about a dishwasher of my very own.
2. I dream of how I can make my husbands life more easy.
3. I dream I can do all my housework in less than six hours.

I do like the look of that Dobbs though.

 

[Sefton]

Why would it have been unsuccessful? It comes with a Parrot and an eyepatch! Hellllooo ladies...(parrot speaking,of course)

 

[Mr. Lucky]

Why would it have been unsuccessful? It comes with a Parrot and an eyepatch! Hellllooo ladies...(parrot speaking,of course)

Baaaach! Polly wants a Stetson! Polly wants a Stetson! Baaaach!

 

[DerMann]

It actually looks like a sharp alternative to the centre dent or c crown fedoras.

Very interesting find - especially the parrot.

 

[duggap]

The parrot is a Blue and Gold MaCaw. Just in case any one was wondering.

 

[Maj.Nick Danger]

What a dreamer!

Wow! Guys used to actually make a living coming up with those clever ads.

Man, how times have changed. The dream ad is so base. You could replace the hat images with about anything.

1. I dream about a dishwasher of my very own.
2. I dream of how I can make my husbands life more easy.
3. I dream I can do all my housework in less than six hours.

I do like the look of that Dobbs though.

4. I dream of the ideal man in his Adam hat!

[/IMG]

 

[rgraham]

4. I dream of the ideal man in his Adam hat!

[/IMG]

OK, that made me laugh way out load. Great.

 

[bolthead]

OK, that made me laugh way out load. Great.

Mee Too......:eusa_clap :eusa_clap :eusa_clap

 

[bolthead]

OK, that made me laugh way out load. Great.

Mee Too......:eusa_clap :eusa_clap :eusa_clap

Oh, way cool hat by the way.....or to steal a line from Rick, that Lid is "The Bee's Knee's".

 

[ScionPI2005]

4. I dream of the ideal man in his Adam hat!

[/IMG]

Ok...somebody has way too much time on their hands! lol

I'm joking of course!

 

[charlie farley]

Just love those old adds.

 

[Lefty]

The first thing that came to mind was Seinfeld.

 

[Feraud]

My Stetson looks just like this Adam.

http://img.photobucket.com/albums/v120/feraud/Fedora Lounge/DSC02350.jpg
http://img.photobucket.com/albums/v120/feraud/Fedora Lounge/DSC02351.jpg

 

[jimmy the lid]

If the entire price range for Adam hats in 1956 was $5.95 to $10, Adam truly was a budget brand. Looks like the top end price would have been on a par with an entry-level (Royal) Stetson...

Cheers,
JtL

 

[J.B.]

The parrot is a Blue and Gold MaCaw. Just in case any one was wondering.