Men's Vogue is all but dead....and more

[MK]

From Media Bistro:

Conde Nast Portfolio Drops To 10 Issues/Year; Men's Vogue Drops To Two Issues/Year (FishbowlNY)
As Conde Nast asks for a 5% staff reduction across the board, it's magazine Portfolio will scale back to 10 issues a year from 12. Meanwhile Men's Vogue will be dropping from 10 issues a year to just two. There are rumors that Conde Nast is going to cut the portfolio.com Web site down to virtually nil. Mediaweek: Men's Vogue publisher Marc Berger is leaving the company. The fate of the rest of the staff isn't clear. Folio:: Through September, ad pages for Men's Vogue were down 4.8 percent, according to the Publishers Information Bureau. Silicon Alley Insider: "It's a bloodbath," at Portfolio.com, "But a very slow and polite one." NYT: Aside from Men's Vogue and Portfolio, said Conde execs, staff cuts would mostly be achieved by attrition -- though they said there would be some layoffs. NYP: A source said that the only thing keeping Portfolio going under is the pride of Conde Chairman S.I. Newhouse, who doesn't want to admit that the magazine is faltering. "It would be too much of an embarrassment," this person said. BusinessWeek: The problem facing Conde is that the amount of patience companies can lavish upon new launches has shrunken significantly -- even for a company which for long was reputed to be remarkably indifferent to profit margins.

Seeing that even the big dogs miss the mark takes some of the sting out of the Classic Style troubles.

 

[carter]

I'm certainly going to miss receiving Classic Style.

By the same token, I'm sorry to read that Conde Nast will be dropping Men's Vogue to two issues annually. I enjoyed the current issue as I have their run thus far. Let's hope the two issues a year are blockbuster's.

 

[Feraud]

I just read about this today in the NY Observer.
http://www.observer.com/2008/media/...cent-all-magazine-staffs-future-mens-vogue-do

 

[Brian Sheridan]

No surprise

When I saw MV's Fall issue and it was TINY, I knew the magazine was in trouble. GQ looked like a doorstop next to it.

MV was good but in this economy, it must be hard to move $15,000 suits. Maybe someone should think about doing a magazine called "Thrift Store Style."

 

[vintage68]

Well, that's a shame.

I've been a subscriber to MV since the beginning, and it's the only magazine I had a subscription to.

 

[Foofoogal]

Seeing that even the big dogs miss the mark takes some of the sting out of the Classic Style troubles.

Aww. So sorry. So much has changed everywhere. Don't feel bad. Sometimes when doors close better doors open. My best to you. Your lounge is still fab. :eusa_clap


One cannot even believe how much the antiques business has changed.

 

[pgoat]

Magazines always take a hit in bad times - advertising evaporates....

 

[Nighthawk]

It's just not the magazine business: the Christian Science Monitor is going to cease print publication and go all digital.

 

[HatMagnet]

Sad to hear of good magazines going away. I was happy to see that the back issues of Classic Style are available for purchase in the Fedora lounge store. :eusa_clap

 

[moustache]

I sure miss Classic Style. May it return soon!

Jim

 

[Senator Jack]

Here's a success story in publishing. http://www.cinemaretro.com/index.php In this month's Editor's note, Lee Pfieffer explains how four years ago everyone told him the same story about the death of print magazines, but they stuck it out and have become the publication for 60/70s film enthusiasts. I think there's money still to be had from print, but it's going to be going to magazines like CinemaRetro that cater to a niche market.

Regards,

Jack