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Anton Pichler k.u.k. Hof - Hutfabrikant Graz, Austria (Styria), Nov. 1, 1914 from the Gotisches Haus (Gothic House) Bad Homburg, Germany hat collection. This is a fantastic collection (during WWI) of mostly very high end dress Velours with pricing and other information (such as quality distinctions) for the German market. I believe this is the only pricing document for a detailed catalog I have come across so rare. Anton Pichler was one of the top hat experts in Austria (he passed away in 1925) and the company lasted into the 1970s maybe later. Edward VII of England made one of his Trachten Velours famous in England. I have been looking for a long time for an old (pre WWII) Anton Pichler soft felt or stiff felt hat but haven't found one yet.
(Click on Photos to Expand!)
Bulk Purchase Prices For Accompanying Illustrated Hat Fashion Journal.
Prices during wartime-binding. Prices only for firm orders valid. Prices post- per dozen and duty free for the German Reich. Payments as agreed in Berlin.
Page 1, 2, 3. Velours Hat Forms: 7375-7395. (Except form 7385.)
In all colors (except very light delicate colors dozen Mark 6 - cost more).
Which by
1 dozen - Extra-Extra Velours Quality, Mark 192 (in 1914 1 Mark = $4.23, 16 Mark / $4.00 per Hat Whole Sale**)
1 dozen - Extra Velours Quality, Mark 174
1 dozen - AA Velours Quality, Mark 159
1 dozen - A Velours Quality, Mark 144
1 dozen - Ia. Velour Quality, Mark 126
1 dozen - IIa. Velour Quality, Mark 114
Form 7385 Etuis Quality-Velours without food, per doz. Extra Etuis Velour Quality, Mark 156
Form 7385 Etuis-Velours Quality, Mark 120
Loden (Wool) Hat Forms: 7396-7416.
In all colors and mottling in quality Merino, Merino Case, Merino Nature, Camel Hair Loden, in the finest equipment and adjustment Mark 56.- per doz
Loden (Wool) Hat Forms:.. 7396-7416.
Quality: Hair Ia. without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. K. rough, without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. L. rough, without Lining, Mark 84 per dozen all colors and mottling.
Color Cards for Velour and Loden hats are at the request of service.
Be Advised! Prices are post- and duty free Germany only in respect of at least 1 dozen.
Between 1/2 dozen to 11 pieces Mark 1 per package more.
Under 1/2 dozen Mk. 1'50 pn package more.
Signed
G. A. HOFFMANN
General Representative
Berlin SW. 29
Gneisenaustraße 33.
ANTON PICHLER
k un. k. Court-Hatter
Graz
Karlauerstraße 26.
** Austrian Velours became popular in America around 1910. During WWI there was a heavy war tax so such hats went for $30.00 or more retail per hat (for the time a large sum of money).
(Click on Photos to Expand!)
Bulk Purchase Prices For Accompanying Illustrated Hat Fashion Journal.
Prices during wartime-binding. Prices only for firm orders valid. Prices post- per dozen and duty free for the German Reich. Payments as agreed in Berlin.
Page 1, 2, 3. Velours Hat Forms: 7375-7395. (Except form 7385.)
In all colors (except very light delicate colors dozen Mark 6 - cost more).
Which by
1 dozen - Extra-Extra Velours Quality, Mark 192 (in 1914 1 Mark = $4.23, 16 Mark / $4.00 per Hat Whole Sale**)
1 dozen - Extra Velours Quality, Mark 174
1 dozen - AA Velours Quality, Mark 159
1 dozen - A Velours Quality, Mark 144
1 dozen - Ia. Velour Quality, Mark 126
1 dozen - IIa. Velour Quality, Mark 114
Form 7385 Etuis Quality-Velours without food, per doz. Extra Etuis Velour Quality, Mark 156
Form 7385 Etuis-Velours Quality, Mark 120
Loden (Wool) Hat Forms: 7396-7416.
In all colors and mottling in quality Merino, Merino Case, Merino Nature, Camel Hair Loden, in the finest equipment and adjustment Mark 56.- per doz
Loden (Wool) Hat Forms:.. 7396-7416.
Quality: Hair Ia. without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. K. rough, without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. L. rough, without Lining, Mark 84 per dozen all colors and mottling.
Color Cards for Velour and Loden hats are at the request of service.
Be Advised! Prices are post- and duty free Germany only in respect of at least 1 dozen.
Between 1/2 dozen to 11 pieces Mark 1 per package more.
Under 1/2 dozen Mk. 1'50 pn package more.
Signed
G. A. HOFFMANN
General Representative
Berlin SW. 29
Gneisenaustraße 33.
ANTON PICHLER
k un. k. Court-Hatter
Graz
Karlauerstraße 26.
** Austrian Velours became popular in America around 1910. During WWI there was a heavy war tax so such hats went for $30.00 or more retail per hat (for the time a large sum of money).
