That price jump is likely the country settings on the website. Exclusive of VAT in the first screenshot, inclusive in the second.
If you are outside of UK you should be good to purchase at the first price.
I just want to stress that i was not suggesting anything underhand!
Thank you for the explanation and I fully accept that however you did things there was an impact you had to consider.
Thank you @Hide'n'seek for taking the time to give such a full explnantion.
I hope you did not think many of the comments above implied greed on your part - we are all conscious of significant cost pressures over recent times, including some that are industry specific, and you've obviously...
Most likely it is because the criteria for retaining evidence of export, how long you have to keep it for, and how you account for this sale in order to zero rate goods for VAT in the UK is a bit onerous.
As you say, hats off to Aero for putting the effort in for their customers here
For sure no-one wants them to go under. (Prior to this uplift their prices had probably gone up around 20% across the previous two years, again like many other places).
I just think they missed the mark here. They sent an email round about the sale, thanking loyal customers for their support...
Agree. I'm shocked by the size of the increases.
Also, these days many smaller companies (of which I would class Aero as one although clearly there are smaller operations still) inform their customers of such price increases in advance. This was noticeably absent from their email circular...
@Aloysius did you ever pull the trigger on this? I'm keen to see some pictures if so.
I must admit I got distracted by the Aero Majestic instead and grabbed one of those, so have pushed the prospect of getting a work coat back somewhat
Aero Highwayman 44
https://www.ebay.co.uk/itm/145663995780?mkcid=16&mkevt=1&mkrid=711-127632-2357-0&ssspo=622XxI1iRme&sssrc=4429486&ssuid=2i0xs8FOT7C&var=&widget_ver=artemis&media=COPY
The biggest bonus with this one though is you get to see some of the world's best measuring:
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