The STETSON WAY, Advertising and ephemera of the Golden Era

M Hatman · Jun 18, 2026

March 1892

M Hatman · Jun 18, 2026

March 1930, Showing a multigraph picture popular at the time.

M Hatman · Jul 3, 2026

September 1930 "The Avenue"

M Hatman · Jul 17, 2026

1940's
Made over Stetson hats

More here: https://www.thefedoralounge.com/threads/hatters-cleaners-and-dyers.99090/page-17#post-3261548

M Hatman · Jul 25, 2026

1942

Yes, I cannot go shopping on my own either...........

moontheloon · Jul 27, 2026

I just went through every post in this thread over the last 4 hours between pouring concrete to hold down a swing set and working on an Open Road video that I am making... absolutely awesome!!!

I felt compelled to add something.

This cool little lint brush came with a 1930s Standard Quality piece.

M Hatman · Jul 29, 2026

moontheloon said:
I just went through every post in this thread over the last 4 hours between pouring concrete to hold down a swing set and working on an Open Road video that I am making... absolutely awesome!!!

I felt compelled to add something.

This cool little lint brush came with a 1930s Standard Quality piece.

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Ant, you need to check this thread out too....I think you will like it.

HATTERS, CLEANERS, AND DYERS!!!!!

Here is a thread dedicated to OUR (ones you collect and OWN) business cards, ads, photo's and associated ephemera of HATTERS, Cleaners, and Dyers of old (lets say at least more than 30 years old)!!! I will note: MANY hatters offered cleaning services and MANY cleaners offered cleaning and...

www.thefedoralounge.com

moontheloon · Jul 29, 2026

M Hatman said:
Ant, you need to check this thread out too....I think you will like it.

http://[URL]https://www.thefedoralounge.com/threads/hatters-cleaners-and-dyers.99090/
[/URL]

Very cool Mark
Thank you !

M Hatman · Jul 30, 2026

Once an advertising "lucky coin" , somebody drilled to made a pendant.

Small replica of the 1915 Gold Medal Stetson won in the Paris Exhibition on obverse.

Reverse is marked Rothschild (presumably for the Department Store) Stetson Gold Medal Hats.

M Hatman · Jul 31, 2026

Postmarked 1935

M Hatman · Jul 31, 2026

Stetson made hats for women too!!!!!!
(When the ads on the back are interesting I show them too)

1932

1947

back

1947

1949

1950

back

1951

M Hatman · Aug 6, 2026

1934

RossRYoung · Aug 6, 2026

Great one Mark

M Hatman · Aug 6, 2026

RossRYoung said:
Great one Mark

Thanks Ross.
I enjoy finding these....

M Hatman · Aug 12, 2026

1967...this one made me laugh! Probably yet another reason many stopped wearing hats!

M Hatman · Aug 14, 2026

A new acquisition, not sure I have another or even posted it here (I have way too much cra..er..stuff).

Now Stetson ran a series of these ads in 1944. And they changed the hats out in a couple of them but otherwise the ad was identical. This one features the Stratoliner in not Royal, but Royal Stetson De Luxe.

jeffgarf · Aug 14, 2026

M Hatman said:
A new acquisition, not sure I have another or even posted it here (I have way too much cra..er..stuff).

Now Stetson ran a series of these ads in 1944. And they changed the hats out in a couple of them but otherwise the ad was identical. This one features the Stratoliner in not Royal, but Royal Stetson De Luxe.
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Whoa, hats all the way to $40!

RickP · Aug 17, 2026

Last week I found two particular Stetson WW2 ads that Ive been looking for. One came in today and got it framed up. The other should be here wednesday and Ill be sure to update when it gets here.

A little note if anyone wants to search period magazines ( Sat Evening Post, Esquire, Life/Look magazines) for these ads .... there was a full page Stetson ad in just about every issue during the war. Pages from Saturday Evening Post seem to be a better quality paper... they dont yellow as much in my experience. A slick coated page does pretty well, but a plain newsprint rag yellows and gets brittle. If you lucky enough to find an ad on an inside cover page theyre all pretty decent. Some ads ran over and over, but some are pretty hard to find. Several Hat companies ran ads but they were nearly as common as the Stetson ads ( Lots of cool booze ads lol)

SO... if Grandma and Grandpa had a big box of magazines in the closet... be sure to check them out before throwing away

Im getting short of prime wall space so Im going to have to do some picture rearranging soon

RickP · Aug 22, 2026

Woo Hoo! I got the other Stetson full page color ad in that Ive been waiting on . Love it when I can find multiple ads by the same illustrator. This ones a bit of a mystery as there are no marking about what magazine this came out of. Its a bit bigger than the avg Saturday Evening post pages... Due to the paper quality Im guessing this was a Life Magazine

All framed up and did a little picture re arranging done on the wall.

Got last weeks Sailor " Lets bring them home sooner ad up on the wall.

( theres a couple more Army Air Corps and Enlisted Marine Corps ads Im trying to find) Always loved the full page color magazine ads from ww2 era. Some are pretty common but some are hard to find. There are companies that sell reproduction prints, but Im trying to keep my walls all vintage. I keep looking for big boxes of 1930s/ 1940s Saturday Evening Post, Esquire, Life and Look magazines... lots of cool ads to be found there. Im particularly proud of the Spinx Head Stetson ad. Its actually a small poster from the London Underground in the early war period. The artist moved back to the US early in the war and was responsible for the "Keep it under your Stetson" campaign that ran through the rest of the war.

Lots of cool ads out there to be found.... A lot nice to cover walls with ads than paint. Only issue is running out of wall space lol. As I mentioned a while back... theyre way cheaper than actual hats of the era. Fellows like John Gannon, Robert Riggs, and Edward McKnight Kauffer turned out some rather touching and poignant illustrations

RickP · Sep 18, 2026

Adding a new Stetson ad to the wall of ads. This one a 1950 P L A Y boy

The STETSON WAY, Advertising and ephemera of the Golden Era

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One Too Many

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One Too Many

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